Tag Archives: book

MARKETING: Book Trailers

    Book trailers are a really exciting way to promote a book.  A book trailer is like a movie trailer that Hollywood would use to garner excitement for the block buster movie they’ve been working so hard on.  Book trailers are the modern, high-tech teaser evolution of the inviting paragraphs commonly found on  the backs of paper back books or flaps of a hard covers glossy jacket.  

    The technologically advanced, and probably youthful, nerds at HarperCollins and Amazon began promoting books with video trailers in 2006.  There is no reason that many authors can’t create their own book trailers and load their trailers to YouTube and other distribution channels.  By other distribution channels, I refer to networks which feature book trailer videos online such as AuthorsBroadcast.com.  There are even blogs which feature video trailers.  If you know such blogs, please share them in the comments section.  More on creating book trailers follows.

    You will notice that actors promote their movies on talks shows and you can see commercial promotional trailers even before a movie is released to theaters .  Producers do this “pre-game hype” in order to build enough intrigue that the public “buys” the movie right away, even before it has had a lot of reviews.  Book trailers should also be hyped like this for maximum effectiveness.  The end result of course is book sales.  Combine commonly accessed video platforms like YouTube with social media like FaceBook and twitter and you are onto a brilliant promotional strategy.  Further the hype by using graphic QR codes as part of your marketing and you will probably sell a few books.   Have QRCodesOfNote.com create something graphically intriguing to QR code embedded with your video’s online address and add the QRC  to your phone’s screen saver, your social network pages, and even print them on business cards and distribute accordingly.
    Why use a graphically enhanced QR code?  Because black and white code isn’t that pretty and we all know that beauty sells.  When you use a pretty QR code, the public is more likely to wait the entire 2 seconds it takes to launch your YouTube video.  Once they scan your trailer and watch it, the curiosity is piqued.  Your book trailer can also be shared because it’s on a smart phone and people take their phones everywhere and as you know “read any good books lately?” is as common a conversation topic as the weather.

    Below you will find software that you can utilize to create your upcoming book trailer.  You don’t have to wait until your book is finished, start the pre-sale hype when you are nearing the release of your work in order to get your target audience ready to snatch it up right away.  You can keep your trailer simple and it won’t interrupt your writing schedule too much.  Book trailers, YouTube and QR codes are a winning recipe.
Windows Movie Maker

QRCodesOfNote.com, my baby, creates graphically exciting QR codes and my team is available to answer your QR code questions @ QRCofNote@yahoo.com





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Send submissions or questions to: Olive.Rosehips@yahoo.com

Authors must do their own marketing.  Period.  That is the plain truth of the publishing industry – that applies to publishing deal books and self-published books alike.  Did you get that?  That is why participating in the Pen 10 Scribes Anthologies with Alpha Sutra Press is such a good idea.  You pay for book marketing with the finished written work of short stories, poetry, or prose.  You get to include links to your finished projects in your brief biography.  This is especially great if you already have published a book.  Alpha Sutra Press markets the anthology which includes your links to your purchasable works.  The Pen 10 Scribes group chooses from submissions of short stories and poems, compiles a collection of excellent writers from multiple fiction genres, then publishes a genuine, dead tree book.  The published book is then marketed globally.  Writers want readers, therefore all marketing is good.

  • You can submit work that currently exists online.  Send a link of something you wrote for us to peruse if you would like to be considered for anthology participation.
  • We market on Twitter, facebook, blogs, email and on a creative networking platform.  Our Anthologies are printed book publications but they are also available as ebooks online at a .99 price point.  The brilliant value encourages downloads of the collection of up and coming authors (authors have provided links that market you).
  • Our anthologies are purposely designed to support our authors.  Not only do we market you in our book, we also encourage readers to visit your links and the anthology facebook page.  We also interview select authors and make the interviews available online and invite reader comments.
  • We have multiple books available.  What that means to the writer is multiple opportunities to be read.  When readers enjoy your work, they seek out more.
  • Alpha Sutra arranges joint project collaborations.  Alpha Sutra Press specializes in collaborations of one short story author and one poet between the covers of one book.  We believe in concise fiction as the wave of the future.

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