Monthly Archives: May 2012

MARKETING: Book Trailers

    Book trailers are a really exciting way to promote a book.  A book trailer is like a movie trailer that Hollywood would use to garner excitement for the block buster movie they’ve been working so hard on.  Book trailers are the modern, high-tech teaser evolution of the inviting paragraphs commonly found on  the backs of paper back books or flaps of a hard covers glossy jacket.  

    The technologically advanced, and probably youthful, nerds at HarperCollins and Amazon began promoting books with video trailers in 2006.  There is no reason that many authors can’t create their own book trailers and load their trailers to YouTube and other distribution channels.  By other distribution channels, I refer to networks which feature book trailer videos online such as AuthorsBroadcast.com.  There are even blogs which feature video trailers.  If you know such blogs, please share them in the comments section.  More on creating book trailers follows.

    You will notice that actors promote their movies on talks shows and you can see commercial promotional trailers even before a movie is released to theaters .  Producers do this “pre-game hype” in order to build enough intrigue that the public “buys” the movie right away, even before it has had a lot of reviews.  Book trailers should also be hyped like this for maximum effectiveness.  The end result of course is book sales.  Combine commonly accessed video platforms like YouTube with social media like FaceBook and twitter and you are onto a brilliant promotional strategy.  Further the hype by using graphic QR codes as part of your marketing and you will probably sell a few books.   Have QRCodesOfNote.com create something graphically intriguing to QR code embedded with your video’s online address and add the QRC  to your phone’s screen saver, your social network pages, and even print them on business cards and distribute accordingly.
      
    Why use a graphically enhanced QR code?  Because black and white code isn’t that pretty and we all know that beauty sells.  When you use a pretty QR code, the public is more likely to wait the entire 2 seconds it takes to launch your YouTube video.  Once they scan your trailer and watch it, the curiosity is piqued.  Your book trailer can also be shared because it’s on a smart phone and people take their phones everywhere and as you know “read any good books lately?” is as common a conversation topic as the weather.

    Below you will find software that you can utilize to create your upcoming book trailer.  You don’t have to wait until your book is finished, start the pre-sale hype when you are nearing the release of your work in order to get your target audience ready to snatch it up right away.  You can keep your trailer simple and it won’t interrupt your writing schedule too much.  Book trailers, YouTube and QR codes are a winning recipe.
    
Windows Movie Maker
PhotoStory
Stupeflix
PhotoShow
       

QRCodesOfNote.com, my baby, creates graphically exciting QR codes and my team is available to answer your QR code questions @ QRCofNote@yahoo.com

Namaste,

Olive

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BOOK MARKETING EXAMPLE

 

Here below is an example of a QR code designed by QRCodesOfNote.com that is a high resolution, scalable file delivered by email to be used on business cards such as the Avery product which come with a down loadable template for those do-it-your-selfers who know their way around a printer.  Others could have this file printed on business cards at their local FedEx-Kinko’s who also offer free delivery and this file could be sent to them as an email attachment.

In any case, this scandalous and inviting QR code links directly to the Amazon Kindle download purchase site of the book and incorporates features from the book’s cover.  A good thing to do with these cards is to pass them out like calling cards because they are indeed the calling card of an author.   We could include, in print, the authors link for those that don’t have a smart phone but as we all know, more and more often these people are dinosaurs, relics, and just a major holiday or phone plan expiration away from getting a smart phone.  When they do, I am sure they will download the Red Laser scanner app and check out this striking QR code.  You should, too.

Namaste,

Olive

QRCodesOfNote.com

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How to Market Your Book

There is no one good way to market a book.  There are countless resources available on-line and in print which offer ways to get the word out about your volume.  I will give you a free marketing idea that I have had personal success with and I encourage you to give this a try.

People in sales will tell you that the best way to get a product sold is to put in directly in the hands of the public.  I will tell you that one sure fire way to get your book in the hands of the public is to embed QR code with your first chapter or first several pages.  Include a link to where to purchase the rest of the book.  Print your QR code matrix on a book mark and give that book mark to every one you see using a Smart phone.  Add a call to action such as “What Lola wants…” or “Meet Shorty”.  I personally would include some classy or beguiling artwork such as the art at the bottom. 

Now you have one more way to market your book.  Look at some of my examples of where I did just that with QR codes.  I leave these in public places.  On bulletin boards.  I treat them just like they are business cards and you should, too.

Good luck with your marketing campaign.  Contact me if you would like such QR code for your book:  QR Codes of Note dot com.

Namaste,

Olive

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Contact Information

I am a published author and I have a lot of author friends whom I follow on facebook, LinkedIn, Pinterest, and twitter.  I am also trained analyst and I give scrutiny to every curiosity.  I observe what people do, I ask questions and I monitor results.  I publish anthologies. Stay with me.  With all of that nerdy monologue I just presented I wanted to ask this:

Why in the world don’t authors, writers and poets who blog or otherwise share their works online include contact information?

I seek out talented new voices for publication and I get quite excited when I have read a blog piece that grabs me by the lapels.  Then I look and look and, yawn, look for how to contact this wordsmith and I must say that the majority of them do not include an email address.  The reason they publicly share their talent is for some sort of recognition, introduction, appreciation or other acknowledgement.  Are you one of these persons?  You need to help yourself and help interested entities by including some sort of contact information.  The benefit is that your scribbles may be invited for inclusion into another project which could continue or launch your success.

There are plenty of easy ways to share your contact information without complete invasion of your privacy.  One could create an email address on Google or Yahoo.  Google even has a free phone number service called Google voice.  You could add yourself to Gravatar where you can offer up all of your online presences.  I really don’t have a preference for how you do it, but let me assure you that in order to be “discovered” you need to be “discoverable”.  Go to it.

Namaste,

Olive

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QR Codes of Note

qrIntercRD

Recently, I launched a new unit of creativity.  I have a wonderful creative staff of nerds and we develop artistic QR codes with information embedded to promote products, services, events, etc.  You will notice, if you look a little closely, that the black and white QR codes are appearing in magazine ads and coupon mailers.  I like to put them on my website as well.  They are a tad boring in black and white though, and consumers may just pass them by.  Add some color, brand, tilt them, curve them and you raise an eyebrow… people want to pull out their favorite modern decoder rings, aka, their Smart phones and do the cool thing by being nosey, -er high-tech curious, and see just what your code says.

What? You don’t have any QR code on your book or in your marketing or on your website?  Um.  You need to fix that, pronto.  It is not costly, it is “green” and it is hip.  Get one, print it on a sticker and place on a flat surface.

QRCodesOfNote.Com

Namaste,

Olive

2 Comments

May 16, 2012 · 8:20 pm

QR CODES ON COVERS?

FIND YOUR SUCCESS CODE, BORN TO WINWhat is a great way to increase your books sales?  QR code (QRC).  Use QR code embedded with an excerpt or a teaser along with a link to your book purchase URL, this is the fun/cool way to flip through your book.  People buy fancy cell phones and want to use their toys every chance they get.  Smart phones as well as Blackberry’s, almost any phone with a camera can have a QR code scanner app downloaded (I will share more on which phones can read QR next post).  Put the embedded QR code onto a sticker and add the sticker to your existing book.  Include a QRC in your cover, be it back or front.  Say something enticing like “meet Shorty…”

Zig Ziglar used QRC upfront and bold on his cover and this man is a decades long champion of success, an authority on how it is done and he is using QR codes.  While you certainly can incorporate a standard black and white QR code into your marketing plans, you surely are not limited to “standard”.  In the right hands, QRC can be colored, contorted, and/or imbued with your brand.  We all want covers that reach out to the reader and keep them wanting more.

Of course I just happen to know a great QR code designer. Myself.  As a multimedia graphic design artist, I am no stranger to the facets of publication, marketing and multimedia design.  This blog is dedicated to the success of writers/authors far and near and I share with you the current  strategies that bring you closer to readers.  QR code puts you right into cell phones, pockets… you can not get much closer than that.  Once in a cell phone, your book is easily shared with a friend.  Visit my gallery at QRCodesOfNote.com, we can do something for your title.

Look at these QRC’s to get an idea of what I mean:

Namaste ~

Olive

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QRCodesOfNote.Com

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